The Clean Beauty Confidential

Meet Morgan #CleanBeautyBoss + momma on a mission

Hello, Hello!  My name is Morgan Rasmussen - I'm a wife and momma to 2 boys on a mission to educate and empower those around me on how to make safer, healthier swaps in their daily routine.  Think of me as your trustworthy girlfriend who will have a cup of coffee (or let's be real...after a long day in toddlerville it's an oversized glass of wine) with you and give you nothing but the truth when it comes to what I've learned about nutrition, wellness, the beauty industry and of course that #momlife.  We're all out here doing the best we can, but we don't always know the full story or understand the entire truth when it comes to our health.  So here's where I come in...

My passion stems from my 4 year career as an entrepreneur in the clean beauty revolution.  Like so many others, I didn't know what I didn't know when it came to the potentially harmful and toxic chemicals and ingredients lurking in my personal care and beauty products - and in my home environment in general.  For the longest time I thought I was checking all the boxes by exercising regularly (don't hate me...I'm a crossfitter) and drinking my Bulletproof Coffee and green smoothies. I thought that was enough.

It wasn't until several years ago when I became pregnant with our first child, Brooks, that I started to really uncover other areas of my health where I was completely missing the mark - and I was outraged by what I had learned.  You're telling me the beauty and baby products that line the shelves of so many of my favorite stores most likely contain ingredients that have never been tested for human safety?!  Ingredients with KNOWN links to reproductive issues, cancers, hormone disruption, birth defects and ADHD (to name a few) are legally allowed in our products that we use every single day and with little to no oversight by our government?

Learning about the lack of regulation in the beauty industry was infuriating.  I felt duped as a mother who considered herself to be an educated consumer and an avid nutrition label reader.  In July of 2014, just 2 weeks before my due date, I decided it was time to do something about this issue.  And so, I did...


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